Lacoste

LACOSTE ARENA

Shangai, China

OBO designed and produced Lacoste’s first brand event in China with Lacoste Arena, a fashion, sports & lifestyle festival experience that blurred the lines between online and offline in the heart of Shanghai. Featuring a custom WeChat-based mobile gaming mini-app which linked to a physical "catch-them-all" hunt in the city and culminated into a physical event on the banks of the Huangpu River.