In celebration of its 140th anniversary, Bulgari introduced its new high jewelry collection, ÆTERNA, at the Terme di Diocleziano in Rome. The event, designed and produced by OBO, included a show followed by a dinner. The stage setup for the show featured a vertical mirrored blade system that functioned like a giant solar clock. This system captured and reflected the sunset light of Rome, creating a captivating visual experience. The mirrors reflected classic Roman architectural elements, which were translated into columns, adding a touch of historical elegance to the modern installation. This innovative approach combined the natural beauty of the Roman sunset with sophisticated engineering and historical design, resulting in a unique and immersive fashion show experience. This immersive experience was further extended as the event's video was broadcast in Buvgari selected flagship stores, ensuring continuity and sharing the magic of the night with a global audience.