« Il est cinq heures, Paris s’éveille »
Ami FW24 Women’s and Men’s show immediately transports the audience, early in the morning, to the heart of Paris. As the spectators remain in the dim light, the day unfolds gradually. The Haussmannian building facade, from which models enter and exit, slowly reveals itself, illuminated with precision-timed lighting. Capturing the moment when night owls and early risers converge, the model transforms into an actor, and the runway becomes a standalone theatrical performance.