Farfetch is a world-class leader and pioneer in online retail innovation and technology. In 2017, OBO brought to life their newly conceived Store of the Future, a technology powered retail operating system. OBO created and managed a physical store experience. Simultaneously, OBO produced a luxury think-tank entitled Farfetch OS. This was a day where technology activists met luxury brand CEOs, bringing global brands together for a dynamic series of talks with futurists, industry heads and thought leaders. In 2021, OBO produced a film and live event, broadcast digitally to showcase Farfetch’s evolved vision for Luxury New Retail.