Ami

Marais Flagship Opening

Paris, France

In the heart of the Marais, at the intersection of Rue de Turenne and Rue des Filles du Calvaire, AMI opened its largest store worldwide. This new flagship reinforces the brand’s deep connection to Paris and its authentic spirit. To celebrate the opening, OBO designed a relaxed and festive outdoor experience, combining mobile sound, live jazz featuring saxophonist Ferdi, warm lighting, and premium food trucks — creating a bespoke atmosphere true to AMI’s Parisian elegance.