3.PARADIS

MEN'S FW 2025 SHOW

Paris, France

Dive into the Quiet Storm runway space of the 3.Paradis FW 2025 show. OBO conceived an immersive and poetic scenography based on the vision of Emeric Tchatchoua, creative director of the brand, capturing the contrast between the warmth of home and the chill of winter, inviting you to pause and fully embrace the present moment. The show took place at IRCAM, which had been transformed into a surreal and theatrical landscape. A mist evoked the blizzard, while the snow-covered floor slowed every step, grounding the models in a suspended sense of time. Monoliths alternating between mirrors and white surfaces reflected light and snowflakes, enriching the depth of the setting. The duvets draping the benches recalled the softness of a protective interior, in stark contrast to the icy hostility of the surroundings. Ircam, renowned for its exploration of sound, the scenography took on an additional dimension with a soundtrack by Thomas Roussel, designed to enhance the experience. The Canadian blizzard, conjured by the mist enveloping the space, intertwined with an immersive soundscape: icy winds, crackling fire, and subtle resonances extended the visual sensations into a fully sensory journey.