For Elie Saab’s Couture FW 2025 show, OBO designed an immersive and refined set, conceived as a luminous jewel box within the iconic Pavillon Cambon. The scenography was built around a play of contrasts: precisely lit marble aisles framed by a custom-made overhead rail system, while the rest of the space remained in shadow. This controlled chiaroscuro placed full focus on the silhouettes, amplifying the drama of each passage and enhancing the intricate craftsmanship of the couture pieces. Blending classical architecture with subtle modernity, the set underscored the timeless elegance at the heart of the brand’s vision.