OBO designed and produced Snap Street for Snapchat, transforming Ely’s Yard in Brick Lane, East London, into an immersive AR-powered high street. The event featured brands like Depop, Boots, and Cosmopolitan, demonstrating how augmented reality can revolutionize retail. Visitors engaged with digital activations, interacted with products through Snapchat’s AR technology, and enjoyed unique experiences like prize-winning claw machines and the Ghost Café. Additionally, the event included an exclusive live performance from the Sugababes, enhancing the vibrant atmosphere. Snap Street provided a glimpse into the future of shopping, seamlessly blending digital innovation with physical retail.