Viktor & Rolf

COUTURE SS 2025 SHOW

Paris, France

In the gilded salons of the Westin Hotel, where Yves Saint Laurent once showcased his collections, OBO took centre stage by creating the set design and overseeing the production of Viktor & Rolf’s show. The designers paid tribute to couture’s golden age with narrated presentations, but this time, the voice wasn’t human. Instead, a silky, AI-generated narration provided a one-size-fits-all description of each look.